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Case study Global MarTech Platform

Cutting workflow turnaround time in half by bringing a core process in-house

A critical production workflow was being handled entirely by a third party, creating bottlenecks, limited visibility and slow turnaround. The decision was made to internalise it — hiring an internal team and building the tooling to support them end to end.

How the process shifted

Before

  • 01

    Job raised internally and handed off to third party

  • 02

    Third party manages quoting, comms and supplier coordination

  • 03

    Limited visibility — status updates only on request

  • 04

    Manual approval loops with no direct supplier channel

After

  • 01

    Automated workflows progress orders end to end

  • 02

    Internal team use toolkit apps for comms and job handling

  • 03

    Direct supplier channels for quoting and real-time updates

  • 04

    In-platform quote approval and rejection — no external loops

What was built

Automated order workflows

End-to-end order progression without manual handoffs at each stage.

Internal toolkit applications

Purpose-built apps for the new in-house team to manage jobs, comms and details.

Direct supplier channels

Live quoting, job communication and in-platform quote approval or rejection.

Impact

50% faster turnaround
  • Eliminated dependency on a third party for a core production process
  • Internal team gained full visibility and control over the workflow
  • Direct supplier integration removed manual approval delays
  • Turnaround time reduced by 50% across the board

My role

User research & discovery Roadmap prioritisation Stakeholder alignment Outcome measurement Work breakdown & scoping Problem decomposition Requirements breakdown