Portfolio project Consumer app

Nest

The right car seat, without the noise.

New parents face one of the most stressful buying decisions of early parenthood. Car seat safety is non-negotiable, but the market is overwhelming — too many options, conflicting specs, and comparison sites cluttered with affiliate noise. Nest cuts through that. A short guided quiz, a handful of honest filters, and plain English recommendations based on your actual situation.

The thinking

Key questions I asked during scoping

01
Who is the real user and what emotional state are they in when making this decision?
02
What's the minimum information needed to make a confident recommendation?
03
What should v1 deliberately exclude?
04
How do we make safety information feel reassuring rather than scary?
05
What does trust look like in a UI?

Scope

What v1 does and doesn't do

Deliberate constraints

Car seats only — scope creep kills clarity
5 quiz questions maximum — respect the user's headspace
No affiliate links, no sponsored results
Plain English throughout — no jargon, no spec sheets
Recommendation explains the why, not just the what

Cut from v1

Pram and travel system compatibility (v2)
Car boot size filtering (v2)
User reviews and ratings (v3)
Retailer price comparison (v3)

Roadmap

Now, next and later

Now — v1

Guided quiz 5 questions, one at a time, respecting the user's headspace.

Plain English recommendations 3 matched results with a personalised explanation of why each fits.

Live filters Budget, ISOFIX and travel system filters that update results instantly.

Car seats only Deliberately scoped to one category to keep the experience focused.

Next — v2

Pram compatibility matching Find a car seat and pram that work together as a travel system.

Car boot size filtering Filter by whether the seat fits the user's specific car.

Claude API integration Dynamic product matching and natural language entry — ask in plain English instead of answering questions.

Later — v3

User reviews Real parent reviews, curated and free from affiliate bias.

Retailer price comparison Show the best current price across stockists for each recommendation.

Expanded categories Prams, pushchairs and accessories — once the car seat model is proven.

Nest

Key questions I asked during scoping

What v1 does and doesn't do

Now, next and later

Try the prototype