Portfolio project Consumer app

Nest

The right car seat, without the noise.

New parents face one of the most stressful buying decisions of early parenthood. Car seat safety is non-negotiable, but the market is overwhelming — too many options, conflicting specs, and comparison sites cluttered with affiliate noise. Nest cuts through that. A short guided quiz, a handful of honest filters, and plain English recommendations based on your actual situation.

The thinking

Key questions I asked during scoping

01
Who is the real user and what emotional state are they in when making this decision?
02
What's the minimum information needed to make a confident recommendation?
03
What should v1 deliberately exclude?
04
How do we make safety information feel reassuring rather than scary?
05
What does trust look like in a UI?

Scope

What v1 does and doesn't do

Deliberate constraints

Car seats only — scope creep kills clarity
5 quiz questions maximum — respect the user's headspace
No affiliate links, no sponsored results
Plain English throughout — no jargon, no spec sheets
Recommendation explains the why, not just the what

Cut from v1

Pram and travel system compatibility (v2)
Car boot size filtering (v2)
User reviews and ratings (v3)
Retailer price comparison (v3)

Roadmap

What's next

Expand into prams and travel system compatibility matching — so parents can find a car seat and pram that work together as a system. Add a real AI layer via Claude API for dynamic product matching and natural language entry.

Prototype

Try the prototype

Answer five questions and get three honest recommendations.

Car seat finder 1 of 5